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Editorial Hero Sections · Warm Editorial

Architecture Studio Hero with Spring Word Rotator

An editorial hero for a architecture studio — Haddad Arch. — where the closing word rotates through 4 values on a masked spring slot, with a magnetic call-to-action.

  • Framer Motion
  • Editorial
  • Kinetic Type
  • Architecture Studio

The full prompt

Show the prompt that defines the layout, motion and design language
Build a "Architecture Studio Hero with Spring Word Rotator" React component.

CONCEPT: A hero section for "Haddad Arch.", a architecture studio. Big grotesk headline ending in a rotating italic serif word, a short deck line and one magnetic CTA.

LAYOUT & CONTENT:
- Top meta row: brand name left, 'Est. 2014' right, 1px charcoal rule below.
- Headline: 'We keep it' + rotating word (quiet, built, light, lasting) in italic serif, colored #1D4ED8.
- CTA pill: 'See the projects' in charcoal with an arrow.

INTERACTIONS & MOTION:
- Rotate the word every 2s with AnimatePresence mode='popLayout' inside an overflow-hidden mask (y 100% → 0 → -100%), spring stiffness 400 damping 30.
- CTA follows the pointer within its padding (35% of offset), spring stiffness 220 damping 15.

DESIGN SYSTEM (non-negotiable):
- Palette: paper background #FAF9F6, deep charcoal #121212 for text and 1px borders, ONE human accent: cobalt #1D4ED8 or terracotta #D9534F. Secondary surface #F2EFE8.
- Typography: Swiss / editorial. A tight grotesk for UI (Instrument Sans, Inter Tight or similar) with negative tracking on display sizes; an italic serif (Instrument Serif) used sparingly for one emphasized word.
- NO dark-mode neon, NO glow, NO glassmorphism, NO backdrop blur, NO purple-to-blue gradients, NO emoji icons. Solid fills, hairline rules, honest shadows (hard offset or none).
- Motion: Framer Motion with spring physics (type: "spring", stiffness 300-500, damping 20-35). Animate transform and opacity only. Respect prefers-reduced-motion via useReducedMotion().
- Icons: lucide-react, 1.5px stroke.
- Accessibility: real <button>/<a>/<label> elements, visible focus ring (2px cobalt, 3px offset), keyboard operable, aria attributes where state changes.

OUTPUT: one self-contained React component file (Tailwind CSS v4 utility classes, framer-motion, lucide-react), no external images, default export, ready to paste into a Next.js App Router page with "use client".

How to use this prompt

  1. 1. CopyUse “Copy Claude Prompt” above. It includes the layout, the spring values and the design rules.
  2. 2. Paste into ClaudeAdd your own brand name, copy and colors at the top of the prompt if you like.
  3. 3. Drop it inYou get one file with React, Tailwind and Framer Motion. Install framer-motion and lucide-react.