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Hero section designs

The first screen decides whether people stay. These hero sections use kinetic type, real spring physics and one strong idea each, so the top of your site feels made by a person.

A newspaper-style masthead with an issue line, hairline rules and a headline whose final word swaps on a spring-loaded vertical slot.

Editorial Hero Sections

A playful studio hero where hand-cut 'stickers' scattered over the headline can be picked up and thrown with spring inertia.

Editorial Hero Sections

A cream hero where a solid charcoal disc follows the cursor with spring lag and inverts the headline beneath it — no glow, just ink.

Editorial Hero Sections

A Swiss grid hero with a numbered services index; hovering a row slides a terracotta bar in from the left and shifts the text.

Editorial Hero Sections

A poster-like hero built from primary-colored circles, squares and half-discs that rotate into a new composition on every click.

Editorial Hero Sections

Organic Blob Hero

Organic Earth

A calm wellness hero where sage and clay blobs morph slowly behind a DM Serif headline, breathing in and out.

Editorial Hero Sections

An editorial hero for a yoga studio — Studio Salt — where the closing word rotates through 4 values on a masked spring slot, with a magnetic call-to-action.

Editorial Hero Sections

An editorial hero for a coffee roaster — Fieldnote Roasters — where the closing word rotates through 4 values on a masked spring slot, with a magnetic call-to-action.

Editorial Hero Sections

An editorial hero for a architecture studio — Haddad Arch. — where the closing word rotates through 4 values on a masked spring slot, with a magnetic call-to-action.

Editorial Hero Sections

An editorial hero for a boxing gym — Third Round — where the closing word rotates through 4 values on a masked spring slot, with a magnetic call-to-action.

Editorial Hero Sections

Questions, answered

What is Specimen Design?

A free library of full website designs. Every design runs live in your browser and comes with a detailed prompt you can paste into Claude to build it. Single UI components live separately, in the components lab.

How do I use a Claude prompt to design a website?

Open any design, press “Copy Claude Prompt” and paste it into Claude. You get a complete React component with Tailwind CSS and Framer Motion that you can drop into a Next.js site.

Are the designs free to use?

Yes. All designs and code are free to use in personal and commercial projects under the MIT license.

How do I make an AI-built website not look AI-generated?

Start from a clear design language instead of defaults: a deliberate typeface pairing, a strict palette with one accent, and motion with real spring physics. Every prompt here spells those choices out.

Which design styles are included?

28 design languages, including Neo-Brutalist, Bauhaus, Swiss, Japanese Minimal, Luxury Noir, Retro 70s, Memphis, Y2K, Claymorphism, Risograph, Art Deco and 8-bit.

Can you build a custom website for my business?

Yes. Use the brief form on the homepage and you will get a reply within one working day.