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Kinetic Typography Banners · Warm Editorial

Masked Word Swap Banner

A statement banner where key words slide up through clip masks one by one, and the accent word gets a hand-drawn terracotta circle.

  • Framer Motion
  • Mask Reveal
  • SVG Draw
  • Editorial

The full prompt

Show the prompt that defines the layout, motion and design language
Build a "Masked Word Swap Banner" React component.

CONCEPT: A manifesto banner that reveals line by line through overflow masks; the phrase 'read closely' is circled by an SVG stroke that draws itself like a pen mark.

LAYOUT & CONTENT:
- Three lines: 'Built for' / 'people who' / 'read closely.' at 4–6rem, left-aligned, charcoal on paper.
- 'read closely.' wrapped in an absolutely positioned SVG ellipse stroked #D9534F at 3px, slightly rotated -4°.
- A 'Replay' text button bottom-right.

INTERACTIONS & MOTION:
- Each line is a mask (overflow-hidden) containing a span that animates y from 110% to 0 with spring stiffness 200 damping 26, 120ms stagger.
- After the lines land, the ellipse path animates pathLength 0 → 1 over 0.7s easeInOut.
- Replay remounts the sequence via a key.

DESIGN SYSTEM (non-negotiable):
- Palette: paper background #FAF9F6, deep charcoal #121212 for text and 1px borders, ONE warm accent: cobalt #1D4ED8 or terracotta #D9534F. Secondary surface #F2EFE8.
- Typography: Swiss / editorial. A tight grotesk for UI (Instrument Sans, Inter Tight or similar) with negative tracking on display sizes; an italic serif (Instrument Serif) used sparingly for one emphasized word.
- NO dark-mode neon, NO glow, NO glassmorphism, NO backdrop blur, NO purple-to-blue gradients, NO emoji icons. Solid fills, hairline rules, honest shadows (hard offset or none).
- Motion: Framer Motion with spring physics (type: "spring", stiffness 300-500, damping 20-35). Animate transform and opacity only. Respect prefers-reduced-motion via useReducedMotion().
- Icons: lucide-react, 1.5px stroke.
- Accessibility: real <button>/<a>/<label> elements, visible focus ring (2px cobalt, 3px offset), keyboard operable, aria attributes where state changes.

OUTPUT: one self-contained React component file (Tailwind CSS v4 utility classes, framer-motion, lucide-react), no external images, default export, ready to paste into a Next.js App Router page with "use client".

How to use this prompt

  1. 1. CopyUse “Copy Claude Prompt” above. It includes the layout, the spring values and the design rules.
  2. 2. Paste into ClaudeAdd your own brand name, copy and colors at the top of the prompt if you like.
  3. 3. Drop it inYou get one file with React, Tailwind and Framer Motion. Install framer-motion and lucide-react.